DECISION MATRIX

Making decisions in your business, especially with so much at stake, can be rough. Do you follow your gut or friend's suggestions? The latest information published on business magzines? Although all are good resources to facilitate your decision-making, the best decisions any entrepreneur can make to grow their business are strategic decisions. From the time your feet hit the floor in the morning to when your head hits the pillow at night, you’re continually making decisions. It’s exhausting! With so much riding on each and every decision, the choices you make either put out fires or prevent them from occurring. Your decisions either advance your business growth or stall its growth. Strategic decisions are long term , complex decisions made by senior management. These decisions will affect the entire direction of the firm. An example may be to become the market leader in their field. Tactical decisions are medium term , less complex decisions made by middle managers.